Simbioza Google Ads Playbook
A guide for agents on how to read, interpret, and use the Simbioza Google Ads Command Center page.
What This Page Shows
The Simbioza Google Ads hub displays all active and planned Google Ads campaigns for Simbioza, including performance metrics, budget tracking, and campaign structure details.
Each campaign card shows:
- Campaign name and current status (Live, Being Defined, Defined, Paused, Closed)
- Key performance indicators (Impressions, Clicks, CTR, CPC, Conversions, Cost/Conv, ROAS)
- Budget allocation and spend tracking
- Performance trends (7-day changes)
- Analysis reports from agents
- Campaign structure (ad groups, keywords, ads)
How to Read Campaigns
Status Pipeline
Campaigns flow through stages from definition to live operation:
Collapsed vs. Expanded View
Collapsed: Shows 4 summary metrics for quick scanning (CTR, CPC, Conversions, ROAS).
Expanded: Click any campaign to expand and view 3 tabs:
- Key Indicators — Full metric grid with trends and sparklines
- Analysis Reports — Agent-generated summaries and insights
- Campaign Structure — Ad groups, keywords, and ad details
Metrics Glossary
Impressions
Number of times your ad was shown to users.
Clicks
Number of times users clicked on your ad.
CTR (Click-Through Rate)
Percentage of impressions that resulted in clicks. Formula: (Clicks / Impressions) × 100. Higher is generally better — indicates ad relevance.
CPC (Cost Per Click)
Average amount you pay each time someone clicks your ad. Formula: Total Spend / Clicks. Lower CPC means more efficient ad spend.
Conversions
Number of desired actions completed (e.g., form submissions, calls, purchases). Tracked via Google Ads conversion tracking.
Cost/Conv (Cost Per Conversion)
Average cost to acquire one conversion. Formula: Total Spend / Conversions. Lower is better — shows efficiency in generating leads or sales.
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on ads. Formula: Revenue / Ad Spend. Example: ROAS of 4.0x means $4 revenue for every $1 spent. Higher is better.
Budget
Daily and lifetime budget limits set for the campaign. Spend tracking shows how much has been spent vs. allocated.
How to Use Filters
Search: Type campaign name to filter instantly.
Status Filter: Click the "Filter" button to select one or more statuses (Live, Being Defined, Defined, Paused, Closed). Only campaigns matching selected statuses will appear.
Status Pipeline: Click any stage in the pipeline bar to filter by that status. Click again to clear the filter.
Sort: Click "Sort" to reorder campaigns by Recently Updated, Name (A→Z), or Status.
Clear All: Use "Clear filters" link to reset search and status filters at once.
When to Escalate
Escalate to Gilad if:
- CTR drops below 1.0% and stays there for 3+ days
- CPC increases by more than 50% in 7 days without a clear external reason
- Conversions drop to zero for 3+ consecutive days on a live campaign
- Budget is exhausted before the end of the planned period
- ROAS drops below 2.0x (if revenue tracking is enabled)
- Campaign status is "Paused" or "Closed" unexpectedly
- You notice data anomalies (e.g., impressions but zero clicks for days)
Escalate to Ares (Backend Lead) if:
- Data sync fails or appears stale (refresh doesn't update timestamps)
- API errors appear in the console or UI
- Conversion tracking looks broken (zero conversions on high-traffic campaigns)